Xiaomi’s Mi CC brand will develop ‘trendy’ smartphones for young people

Mi CC devices will look like or where they will be sold, but Xiaomi is already trumpeting its differentiation.“ Xiaomi one of the youngest product teams is created Mi CC, to creating a trendy design for young consumers among which half are dedicated and are majors,” it wrote in an announcement. Unveiled on Friday, the phone-maker said it stands for “camera+camera” in reference to its dual-camera feature, “Mi CC” is the newest brand from Xiaomi. but that apparently also segues into “a variety of meanings including creative, cool, colorful and chic.” To date, the company has built its brand on developing phones that are as good — well, nearly as good — as top smartphone rivals but at a fraction of the cost. Essentially, what Xiaomi is doing here is breaking out a dedicated set of phones for those who care more about aesthetics than performance. The result of that is that a lot of marketing focus is on the technical details, even th Xiaomi has been lauded for CC adjusts that balance to target a different kind of audience and some attractive designs. Chinese smartphone rival Xiaomi is in expansion mode with the launch of a new brand that’s aimed at winning friends (and sales) among the young and fashionable but Huawei may be on the ropes as it battles sanctions from the U.S. government. CC is one to watch out for, Xiaomi’s CC teaser image doesn’t give much away, apart from the logo Since Xiaomi has a history of bringing innovation into affordable devices. After new demographics and build on the work of Meitu, Xiaomi bought the business last November to go which in 2013 had sold just over 3.5 million after getting into the smartphone business. Meitu retains a similarly positive outlook on the fashionable audience and it has a lot to gain financially from the success of CC, too. Those numbers weren’t enough to justify the continuation of Meitu’s phone business but, evidently, Xiaomi saw promise in that segment. Hence, Xiaomi has come to the rescue with its know-how two-thirds of that income was from phone sales but Meitu’s smartphone revenue dropped by 51 percent year-on-year. Meitu Terms of the acquisition deal will take 10 percent of all profits, with a minimum guaranteed fee of $10 million per year, which reported revenue of $406 million in 2018. Notably, Big sales could be significant for Meitu. Xiaomi’s acquisition of the smartphone business belonging to Meitu, a selfie app maker. end goal of that marketing bumf is a target customer that Xiaomi describes as “the global young generation.” its ‘performance’-focused division, its gaming brand Shark, which looks much like Razer’s phones .Xiaomi has had success with brands, some of which include Redmi — its big-selling budget division — Poco.